Apple gadgets no longer necessity, says study

Campaign Asia-PacificApple gadgets no longer necessity, says study - CampaignCampaignLiveThe Apple Watch may have moved its image upscale, but Apple has lost points as an indispensable brand. Apple's efforts to move from an essential and egalitarian line of products to a brand for the stylishly well-heeled seems to be taking hold in ...Study: Apple gadgets aren't a necessity anymore - Campaign AsiaCampaign Asia-Pacificall 2 news articles »